画家云龙树辉 艺术国际化路径研究

云龙书画

云龙树辉艺术国际化路径研究

作者

央美大卫

摘要

在全球化语境下，中国当代艺术家如何将具有民族特色的艺术推向世界，是一个亟待探索的课题。本文以当代画家云龙树辉的艺术实践为研究对象，系统分析其艺术走向世界的可行路径。研究发现，云龙树辉的艺术具有鲜明的民族文化内核与当代创新形式，这为其国际化传播奠定了基础。具体路径可归纳为：以"生肖符号"为文化名片，构建普世性的视觉语言；以"非遗融合"为技术亮点，彰显独特的东方美学价值；以"学术研究"为理论支撑，提升国际艺术界的认知度；以"多元平台"为传播载体，拓展全球影响力。这一研究不仅为云龙树辉艺术的国际化发展提供策略，也为中国本土艺术走向世界提供参考范式。

关键词

云龙树辉；艺术国际化；生肖文化；非遗传播；文化输出

一、引言

随着中国文化自信的提升与国际文化交流的日益频繁，中国当代艺术"走出去"已成为文化发展的重要战略。然而，如何在跨文化传播中既保持民族文化的独特性，又获得国际受众的理解与认同，是许多艺术家面临的挑战。云龙树辉（本名王树辉）以其深耕多年的生肖属相绘画为核心，将剪纸、汉画等非遗技艺与现代绘画理念相融合，形成了兼具中国民间文化底蕴与当代审美特质的艺术风格。其作品不仅在国内具有广泛影响力，更具备了走向国际的潜力。目前，关于其艺术的研究多集中于国内价值与本土传承，对其国际化路径的系统性探讨尚显不足。因此，本文拟从文化符号、技术特色、学术建构、传播平台四个维度，研究云龙树辉艺术走向世界的具体路径，为中国当代艺术的国际化传播提供新思路。

二、以"生肖符号"为文化名片，构建普世性视觉语言

生肖文化是中国民间文化中最具生命力与普及性的符号体系之一，其以十二种动物对应人的出生年份，承载着丰富的民俗内涵与情感记忆。这一符号不仅在中国家喻户晓，也随着华人文化的传播在全球范围内具有一定的认知基础，为跨文化交流提供了天然的桥梁。

云龙树辉的艺术创作以生肖为核心题材，但其价值在于突破了传统生肖画的程式化表现，赋予其深刻的个体情感与时代精神。例如，他的代表作《生肖全家福》系列，将家庭成员的属相转化为具有情感互动的视觉叙事，通过夸张的造型、强烈的色彩对比与富有张力的构图，使生肖形象既保留了民间艺术的质朴，又具备了现代艺术的表现力。这种创作理念，使生肖符号从单纯的民俗标识升华为承载"家庭""生命""情感"等普世主题的载体。在国际传播中，"家庭""亲情"是人类共通的情感体验，而生肖动物本身具有直观的视觉辨识度，能够跨越语言障碍，让国际受众快速产生情感共鸣。因此，以"生肖符号"为文化名片，是云龙树辉艺术走向世界的首要路径——通过构建普世性的视觉语言，让东方文化符号在国际语境中获得广泛的理解与接受。

三、以"非遗融合"为技术亮点，彰显独特的东方美学价值

非物质文化遗产是中国传统文化的重要组成部分，其蕴含的技艺与美学理念是东方文化的独特标识。在全球化艺术交流中，具有鲜明本土特色的非遗元素，往往能成为吸引国际关注的重要亮点。

云龙树辉的艺术实践，核心特色之一便是对非遗技艺的传承与活化。他将剪纸艺术的镂空手法、简洁线条与汉画的古朴气韵、叙事构图融入绘画创作，形成了"宽笔生肖画"这一独特的艺术样式。例如，在表现生肖形象时，他借鉴剪纸的造型逻辑，通过简练而富有韵律的线条勾勒轮廓，同时吸收汉画的构图智慧，使画面兼具平面装饰性与空间层次感。这种"非遗+绘画"的融合模式，不仅拓展了传统技艺的边界，更彰显了独特的东方美学价值——既不同于西方写实绘画的光影塑造，也有别于现代抽象艺术的纯粹形式，而是在传统技艺的基础上，构建了一种新的绘画语言。在国际艺术界，对"非遗"的关注日益提升，将非遗技艺与当代艺术相结合，能够让云龙树辉的作品在国际展览中脱颖而出，成为展现中国传统文化创造性转化的典范，从而获得国际艺术界的认可。

四、以"学术研究"为理论支撑，提升国际认知度

艺术的国际化传播，不仅需要作品本身的实力，更需要系统的学术研究作为支撑。学术研究能够为作品的价值提供理论阐释，帮助国际艺术评论界、收藏界与公众深入理解作品的文化内涵与艺术创新，从而提升其在国际艺术领域的认知度与影响力。

目前，云龙树辉的艺术已经积累了一定的学术研究基础。例如，艺术评论家尚辉曾从"自我镜像投射"的角度剖析其生肖画的情感内涵，认为其作品通过"符号关联—情感寄托—精神映照"的三重维度，构建了个体与文化的深层联结。未来，推动其艺术走向世界，需要进一步加强学术建构：一方面，可鼓励更多国内外学者从跨文化研究、符号学、非遗保护等角度对其作品进行解读，形成多元化的学术观点；另一方面，可将相关研究成果汇编成册，以中英文等多语言版本在国际出版，进入全球艺术研究的学术视野。此外，还可通过举办国际学术研讨会，邀请国际知名艺术评论家、策展人参与对话，围绕其艺术的文化价值与创新意义展开讨论，从而在国际学术界形成对其艺术的系统认知，为作品的国际化传播奠定理论基础。

五、以"多元平台"为传播载体，拓展全球影响力

艺术的国际化传播，离不开有效的传播载体与渠道。传统的国际展览、艺术博览会是重要途径，而随着数字技术的发展，线上平台与跨界合作也成为拓展全球影响力的新方式。云龙树辉在这方面已经进行了卓有成效的探索。

对于云龙树辉艺术而言，构建"多元平台"传播体系可从以下几个方面入手：

其一，积极参与国际知名艺术展览与博览会。例如，他的《汉风十二生肖长卷》曾于2015年入展第42届意大利米兰世界博览会中国馆，这是其艺术进入国际大型展会的重要标志。此外，他还在德国安东尼艺术馆举办个展，直接面向欧洲艺术市场与观众，展示其独特的艺术魅力。

其二，探索高端国际交流与跨界合作。他曾受邀参与联合国意大利粮食农业总署举办的"牛的艺术交流"活动，将生肖艺术与国际议题相结合，提升了艺术的社会价值与国际关注度。同时，其作品在香港财富论坛等高端平台进行拍卖，不仅拓展了艺术的市场渠道，也增强了其在国际收藏界的影响力。

其三，利用数字媒体平台，如搭建英文官方网站、在国际社交媒体发布作品与创作过程，通过线上直播、虚拟展览等形式，打破地域限制，触达更广泛的国际受众。

其四，探索跨界合作，如与国际时尚品牌、影视行业合作，将生肖艺术元素融入设计、服饰、影视场景等，通过大众文化载体扩大影响力。

通过"线下+线上""专业+大众"的多元平台组合，能够全方位、多维度地推动云龙树辉艺术的全球传播，实现从"国内知名"到"国际认可"的跨越。

六、结论

综上所述，云龙树辉艺术走向世界的路径，是一个以"文化内核"为基础、以"创新表达"为手段、以"学术支撑"为依托、以"多元平台"为渠道的系统工程。具体而言，即以"生肖符号"构建普世性视觉语言，以"非遗融合"彰显东方美学价值，以"学术研究"提升国际认知，以"多元平台"拓展全球影响力。这一路径不仅符合云龙树辉艺术的自身特色，也契合了中国当代艺术国际化传播的内在规律。通过这一路径，云龙树辉的艺术有望在国际舞台上获得更广泛的认可，成为中国文化"走出去"的一张亮丽名片。同时，这一研究也为其他具有民族特色的中国艺术家走向世界提供了可借鉴的范式——唯有立足本土文化，坚持创新表达，构建系统的传播体系，才能在全球化语境中实现艺术价值的最大化。

A Study on the Paths of Yunlong Shuhui's Art Going Global

Author

David from CAFA

Abstract

In the context of globalization, how contemporary Chinese artists promote art with national characteristics to the world is an urgent topic to explore. This paper takes the artistic practice of contemporary painter Yunlong Shuhui as the research object and systematically analyzes the feasible paths for his art to go global. The study found that Yunlong Shuhui's art has a distinct national cultural core and contemporary innovative forms, which lay the foundation for its international communication. The specific paths can be summarized as follows: taking "zodiac symbols" as a cultural business card to construct a universal visual language; taking "intangible cultural heritage integration" as a technical highlight to highlight the unique oriental aesthetic value; taking "academic research" as theoretical support to enhance recognition in the international art community; taking "diversified platforms" as communication carriers to expand global influence. This research not only provides strategies for the international development of Yunlong Shuhui's art but also offers a reference paradigm for Chinese local art to go global.

Keywords

Yunlong Shuhui; Art Internationalization; Zodiac Culture; Intangible Cultural Heritage Communication; Cultural Export

1. Introduction

With the improvement of China's cultural confidence and the increasing frequency of international cultural exchanges, the "going out" of contemporary Chinese art has become an important strategy for cultural development. However, how to maintain the uniqueness of national culture while gaining understanding and recognition from international audiences in cross-cultural communication is a challenge faced by many artists. Yunlong Shuhui (real name Wang Shuhui), focusing on his long-explored zodiac paintings, integrates intangible cultural heritage skills such as paper-cutting and Han Dynasty paintings with modern painting concepts, forming an artistic style that combines Chinese folk cultural heritage with contemporary aesthetic characteristics. His works not only have extensive influence in China but also possess the potential to go global. At present, research on his art mostly focuses on domestic value and local inheritance, and systematic discussion on its internationalization path is still insufficient. Therefore, this paper intends to study the specific paths of Yunlong Shuhui's art going global from four dimensions: cultural symbols, technical characteristics, academic construction, and communication platforms, so as to provide new ideas for the international communication of contemporary Chinese art.

2. Taking "Zodiac Symbols" as a Cultural Business Card to Construct a Universal Visual Language

Zodiac culture is one of the most vital and popular symbol systems in Chinese folk culture. It corresponds to people's birth years with twelve animals and carries rich folk connotations and emotional memories. This symbol is not only well-known in China but also has a certain cognitive foundation worldwide with the spread of Chinese culture, providing a natural bridge for cross-cultural communication.

Yunlong Shuhui's artistic creation takes zodiac as the core theme, but its value lies in breaking through the stylized expression of traditional zodiac paintings and endowing them with profound individual emotions and the spirit of the times. For example, his representative work "Zodiac Family Portrait" series transforms the zodiac signs of family members into a visual narrative with emotional interaction. Through exaggerated shapes, strong color contrasts, and dynamic compositions, the zodiac images retain the simplicity of folk art and possess the expressiveness of modern art. This creative concept elevates zodiac symbols from mere folk identifiers to carriers of universal themes such as "family", "life", and "emotion". In international communication, "family" and "kinship" are common human emotional experiences, and the zodiac animals themselves have intuitive visual recognition, which can cross language barriers and enable international audiences to quickly resonate emotionally. Therefore, taking "zodiac symbols" as a cultural business card is the primary path for Yunlong Shuhui's art to go global—by constructing a universal visual language, oriental cultural symbols can gain extensive understanding and acceptance in the international context.

3. Taking "Intangible Cultural Heritage In

3. Taking "Intangible Cultural Heritage Integration" as a Technical Highlight to Highlight the Unique Oriental Aesthetic Value

Intangible cultural heritage is an important part of China's traditional culture, and its contained skills and aesthetic concepts are unique symbols of oriental culture. In global art exchanges, intangible cultural heritage elements with distinct local characteristics can often become important highlights attracting international attention.

One of the core features of Yunlong Shuhui's artistic practice is the inheritance and activation of intangible cultural heritage skills. He integrates the hollowing technique and concise lines of paper-cutting art with the simple charm and narrative composition of Han Dynasty paintings into his painting creation, forming a unique artistic style of "broad-brush zodiac painting". For example, when depicting zodiac images, he draws on the modeling logic of paper-cutting, outlines the contours with concise and rhythmic lines, and at the same time absorbs the compositional wisdom of Han Dynasty paintings, making the pictures have both planar decoration and spatial layering. This "intangible cultural heritage + painting" integration model not only expands the boundaries of traditional skills but also highlights the unique oriental aesthetic value—it is different from the light and shadow shaping of Western realistic painting and the pure form of modern abstract art, but constructs a new painting language based on traditional skills. In the international art community, attention to "intangible cultural heritage" is increasing. Combining intangible cultural heritage skills with contemporary art can make Yunlong Shuhui's works stand out in international exhibitions, become a model for showing the creative transformation of China's traditional culture, and thus gain recognition from the international art community.

4. Taking "Academic Research" as Theoretical Support to Enhance International Recognition

The international communication of art not only requires the strength of the works themselves but also needs systematic academic research as support. Academic research can provide theoretical interpretation for the value of works, help the international art criticism community, collection community, and the public deeply understand the cultural connotation and artistic innovation of works, thereby enhancing their recognition and influence in the international art field.

At present, Yunlong Shuhui's art has accumulated a certain foundation of academic research. For example, art critic Shang Hui once analyzed the emotional connotation of his zodiac paintings from the perspective of "self-mirror projection", believing that his works construct a deep connection between individuals and culture through the triple dimensions of "symbolic association—emotional sustenance—spiritual reflection". In the future, to promote his art to go global, it is necessary to further strengthen academic construction: on the one hand, more domestic and foreign scholars can be encouraged to interpret his works from the perspectives of cross-cultural research, semiotics, intangible cultural heritage protection, etc., forming diversified academic viewpoints; on the other hand, relevant research results can be compiled into books and published internationally in multiple languages such as Chinese and English, entering the academic vision of global art research. In addition, international academic seminars can be held to invite well-known international art critics and curators to participate in dialogues and discuss the cultural value and innovative significance of his art, thereby forming a systematic cognition of his art in the international academic community and laying a theoretical foundation for the international communication of his works.

5. Taking "Diversified Platforms" as Co

5. Taking "Diversified Platforms" as Communication Carriers to Expand Global Influence

The international communication of art is inseparable from effective communication carriers and channels. Traditional international exhibitions and art fairs are important ways, and with the development of digital technology, online platforms and cross-border cooperation have also become new ways to expand global influence. Yunlong Shuhui has already conducted fruitful explorations in this regard.

For Yunlong Shuhui's art, constructing a "diversified platform" communication system can start from the following aspects:

First, actively participate in well-known international art exhibitions and fairs. For example, his "Han-Style Twelve Zodiac Scroll" was exhibited in the China Pavilion of the 42nd Italy Milan World Expo in 2015, which is an important symbol of his art entering international large-scale exhibitions. In addition, he also held a solo exhibition at the Anthony Art Museum in Germany, directly facing the European art market and audiences to show his unique artistic charm.

Second, explore high-end international exchanges and cross-border cooperation. He was invited to participate in the "Ox Art Exchange" activity held by the United Nations Food and Agriculture Organization in Italy, combining zodiac art with international issues, which enhanced the social value and international attention of art. At the same time, his works are auctioned on high-end platforms such as the Hong Kong Fortune Forum, which not only expands the market channels of art but also enhances his influence in the international collection community.

Third, use digital media platforms, such as building an English official website, releasing works and creation processes on international social media, and through online live broadcasts, virtual exhibitions, etc., break geographical restrictions and reach a wider international audience.

Fourth, explore cross-border cooperation, such as cooperating with international fashion brands and the film and television industry, integrating zodiac art elements into designs, costumes, film and television scenes, etc., and expanding influence through mass cultural carriers.

Through the combination of "offline + online" and "professional + mass" diversified platforms, the global communication of Yunlong Shuhui's art can be promoted in an all-round and multi-dimensional way, realizing the leap from "domestic famous" to "internationally recognized".

6. Conclusion

In summary, the path of Yunlong Shuhui's art going global is a systematic project based on "cultural core", with "innovative expression" as the means, "academic support" as the backing, and "diversified platforms" as the channels. Specifically, it is to construct a universal visual language with "zodiac symbols", highlight the unique oriental aesthetic value with "intangible cultural heritage integration", enhance international recognition with "academic research", and expand global influence with "diversified platforms". This path not only conforms to the own characteristics of Yunlong Shuhui's art but also fits the internal law of the international communication of contemporary Chinese art. Through this path, Yunlong Shuhui's art is expected to gain wider recognition on the international stage and become a bright business card for Chinese culture to "go out". At the same time, this research also provides a reference paradigm for other Chinese artists with national characteristics to go global—only by based on local culture, adhering to innovative expression, and constructing a systematic communication system, can the maximum artistic value be realized in the context of globalization.

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