参观青岛啤酒博物馆

rrzheng

<p class="ql-block">2025.8.15,周五,10:53</p><p class="ql-block">青岛市市北区,青岛啤酒博物馆</p> <p class="ql-block">对面墙上,除了窗口,布满了装饰。</p> <p class="ql-block">进门处的绿色字幕,写明了进门要求。</p> <p class="ql-block">1903时光花园,美好正酿。</p> <p class="ql-block">进门路边的大型招牌:“青岛啤酒博物馆”。</p> <p class="ql-block">一匹飞马的台阶上书:贺青啤百年华诞。</p> <p class="ql-block">人造相框,有游客入框,做着夸张的动作,表明:“到此一游”。</p><p class="ql-block">背景楼房顶端几个大大的啤酒罐,无声述说,这里是啤酒博物馆。</p> <p class="ql-block">水池中的啤酒瓶和喝酒杯的石雕,再次强化,这里是“啤酒博物馆”。</p> <p class="ql-block">11:14</p><p class="ql-block">全国重点文物保护单位</p><p class="ql-block">青岛啤酒厂早期建筑</p><p class="ql-block">国务院</p><p class="ql-block">二00六年五月二十五日公布</p><p class="ql-block">青岛市人民政府立</p> <p class="ql-block">11:15</p><p class="ql-block">本次参观,分A和B两个馆。</p><p class="ql-block">A馆入口指示牌</p> <p class="ql-block">11:17</p><p class="ql-block">2020年公布,这里是国家一级博物馆</p> <p class="ql-block">前言 FOREWORD </p><p class="ql-block">诞生于1903年的青岛啤酒,历尽沧桑巨变,凝聚了几代青啤人的勤劳与智慧,积淀了精湛的技术和优秀的企业文化,为中国啤酒工业的振兴和发展谱写了举世瞩目的辉煌篇章。</p><p class="ql-block">青岛啤酒的历程,与青岛百年城市紧密相连;青岛啤酒的发展,与中国啤酒工业息息相关;</p><p class="ql-block">青岛啤酒的文化,与世界优秀文化交映相融。</p><p class="ql-block">青岛啤酒博物馆以百年建筑为载体,以青啤发展历程为基脉,以啤酒工艺为依托,以城市文化为包容,凭借翔实的史料,浓缩了中国啤酒工业的发展史,折射出一个企业、一个城市奋进和追求的尊严与精神。</p><p class="ql-block">历史是悠久的,而青岛啤酒永远是新鲜的。</p><p class="ql-block">让我们走进青岛啤酒博物馆,品读百年经典,品味啤酒文化,让我们在快乐的啤酒时光中,与城市、与未来一起沉醉,让生活因为啤酒而充满更多惊喜与欢乐!</p><p class="ql-block"> </p><p class="ql-block"> Created in 1903, TSINGTAO BEER is a brand that has witnessed vicissitudes . It embodies generations of TS - INGTAO brewery ' s diligence and wisdom , and stands for superb techniques and excellent corporate culture . Its growth marks a glorious chapter in the history of China ' s brewing industry .</p><p class="ql-block"> The history of TSINGTAO BEER is closely connected with Qingdao , a century - old city . The development of TSINGTAO BEER is vitally interrelated to the brewing industry of China .</p><p class="ql-block"> The culture of TSINGTAO BEER is in perfect harmony with fine cultures of the world .</p><p class="ql-block"> Taking its century - old building as the main carrier , its development process as the foundation with the support of its brewing technology and the tolerance of city culture , Tsingtao Beer Museum has condensed the developing history of China ' s brewing industry based on its detailed historical material , which has reflected the enterprise as well as the city ' s dignity and spirit of endeavoring and pursuing .</p><p class="ql-block"> TSINGTAO BREWERY , despite being a century - old brand , is forever young .</p><p class="ql-block"> Let ' s walk into the museum to appreciate the century - long history of TSINGTAO BREWERY and the beer cul - ture . Let ' s indulge ourselves in the surprise and happiness brought by beer to the city and the future !</p> <p class="ql-block">百年青岛,百年青啤</p> <p class="ql-block">百年起点</p><p class="ql-block">1903-1916</p><p class="ql-block"> A Century of History (1903-1916)</p><p class="ql-block">1897年11月德国军队占领青岛。翌年,德国政府强迫清政府签订了《胶澳租借条约》。1903年8月15日英德商人投资40万墨西哥银圆,在青岛建立了"日耳曼啤酒公司青岛股份公司",设计年产能力2000吨。这是中国建厂最早的啤酒生产企业,其生产设备、原料全部由德国进口,按照《德意志啤酒酿造法》酿制比尔森风味的浅色啤酒、慕尼黑风味的黑色啤酒。产品除在当地销售外,还销往上海、大连、天津、香港等地。1906年青岛啤酒在德国慕尼黑博览会获得金奖。</p><p class="ql-block"> In November 1897, the German army occupied Qingdao and forced the Qing Government to sign the Jiao ' ao Concession Treaty in the following year . On August 15, 1903, British and German merchants , with an investment of 400,000 Mexican silver dollars , established the Tsingtao Branch of German Brewery Co ., Ltd ., designed with a capacity of 2,000 tons of beer per year . It built the first brewery in China . With all the equipment and raw materials imported from Germany , it brewed pale lager Pilsner and Munich dark beer according to the Reinheitsgebot ( also known as the " German Beer Purity Law " in English ). Apart from local sales , TSINGTAO BEER also tapped into other markets such as Shanghai , Dallan , Tianjin and Hong Kong , etc . In 1906, TSINGTAO BEER won the Gold Award at the Munich Expo .</p> <p class="ql-block">时长:00:23</p><p class="ql-block">青岛啤酒厂,建造过程,快进版。</p> <p class="ql-block">易主经营</p><p class="ql-block">1916-1945</p><p class="ql-block"> Handover (1916-1945)</p><p class="ql-block">1914年第一次世界大战爆发后,日本军队占领青岛。1916年9月16日,日本国东京都"大日本麦酒株式会社"以50万银元买下"日耳曼啤酒公司青岛股份公司",工厂更名为"大日本麦酒株式会社青岛工场",并于同年12月恢复生产,产品仍为浅色和黑色两种啤酒。</p><p class="ql-block">"五四运动"之后,中国政府于1922年收回青岛,但啤酒厂仍由日本人经营。在此期间,大日本麦酒株式会社对青岛工场进行了扩建和改造,啤酒最高年产量曾达4663吨,产品销往中国各地,使用的商标有"青岛"、"朝日"、"麒麟"等。</p><p class="ql-block"> After the outbreak of World War I in 1914, the Japanese army occupied Qingdao . On September 16, 1916, Dai - Nippon Beer Company from Tokyo bought the Tsingtao Branch of German Brewery Co ., Ltd . at a price of 500,000 silver dollars and the company was renamed " Dai - Nippon Beer Company Tsingtao Workshop ". The production was resumed in December and the products were still pale lager and dark beer .</p><p class="ql-block"> After the May Fourth Movement , the government of the Republic of China reclaimed Qingdao in 1922, but the brewery was still run by Japanese . Meanwhile , Dai - Nippon Beer Company extended and refurbished the Tsingtao Workshop , whose capacity once reached 4,663 tons a year at its height . Its products were sold across China under trademarks such as " TSINGTAO "," Asahi " and " KIRIN "</p> <p class="ql-block">上图:在厂内种植啤酒花的“笏布园”。</p><p class="ql-block">下图视频:造啤酒的各种装置。</p> <p class="ql-block">当年“青岛啤酒公司”广告。</p><p class="ql-block">左右两幅图下方的广告词:</p><p class="ql-block">文明啤酒飲料</p><p class="ql-block">唯一号,卍字牌</p><p class="ql-block">請試賞之,環球洋溢</p><p class="ql-block">青島啤酒公司</p><p class="ql-block"> Tsingtao Brewery Co ., Lrd .</p> <p class="ql-block">11:26,时长:00:35</p><p class="ql-block">视频广告</p> <p class="ql-block">接管任命书,</p><p class="ql-block">国民政府接收大日本麦酒株式会社青岛工场报告书</p><p class="ql-block"> The government of the Republic of China received the report of Dai - Nippon Beer Company Tsingtao Workshop .</p> <p class="ql-block">1945-1949</p><p class="ql-block">艰难岁月</p><p class="ql-block"> Hard times (1945-1949)</p><p class="ql-block">1945年8月15日中国抗日战争胜利后,"大日本麦酒株式会社青岛工场"被国民政府派员接管经营,定名为青岛啤酒厂",生产"青岛"牌啤酒,产品销往沿海各城市和新加坡等地,最高产量曾达2800吨。之后由于经济萧条,原料和燃料供应不足,工厂生产每况愈下,1948年啤酒年产量降到1200吨。</p><p class="ql-block"> On August 15, 1945, China won the War of Resistance against Japanese Aggression . Then Dai - Nippon Beer Company Tsingtao Workshop was taken over by officials delegated by the government of the Republic of China and renamed it " Tsingtao Brewery ", brewing TSINGTAO BEER ,which was sold to domestic coastal cities and Singapore Thecanacityof te oemeyonmereached 2800 tone……</p> <p class="ql-block">1947年国民政府要员陈果夫(右二)来厂</p><p class="ql-block"> Chen Guofu , an important official of the government of the </p><p class="ql-block"> Republic of China , came to the brewery in 1947.</p> <p class="ql-block">新的征程</p><p class="ql-block">1949-1993</p><p class="ql-block"> New journey (1949-1993)</p><p class="ql-block">1949年6月2日青岛解放,青岛啤酒厂由青岛市人民政府接管,更名为"国营青岛啤酒厂"。建国后,企业生产及产品质量稳步发展,直至1978年啤酒出口量占中国啤酒行业的98%。十一届三中全会提出改革开放政策,给青岛啤酒厂发展注入了新的活力,1986年啤酒年产量率先突破10万吨,随后逐年攀升,并远销世界30多个国家和地区;多次荣获国家质量评比金奖且三次在美国国际啤酒博览会上获得冠军,为国家和民族赢得了盛誉。</p><p class="ql-block"> Qingdao was liberated on June 2, 1949, and Tsingtao Brewery was thus taken over by the Qingdao Municipal People ' s Government and renamed " State - run Tsingtao Brewery ". After the founding of the People ' s Republic of China , both the capacity and product quality of the brewery improved steadily . In 1978, it contributed to 98% of China ' s total beer exports . The policy of reform and opening up proposed at the Third Plenary Session of the 11th CPC Central Committee brought new energy to the development of Tsingtao Brewery . In 1986, the annual output of the brewery reached 100,000 tons and increased year by year thereafter . Its products were sold to over 30 countries and regions and it received gold awards many times in the National Quality Appraisal and was crowned champion three times at the BrewExpo America .</p> <p class="ql-block">左上图:瓶装生产线</p><p class="ql-block">中:1980年9月,引进了中国第一条听装生产线。</p> <p class="ql-block">1986年10万吨扩建竣工投产。</p><p class="ql-block">1990年四万吨麦芽厂。</p> <p class="ql-block">1950年10月1日,青岛市欢庆第一个国庆节,青岛啤酒厂排在游行队伍前列。</p> <p class="ql-block">1950年青岛啤酒厂建立了中国第一家啤酒花基地,培育了优质的"青岛酒花",从此结束了啤酒花长期依赖进口的被动局面,并为七十年代以后中国西北地区大规模发展啤酒花生产奠定了基础。</p><p class="ql-block"> In 1950, Tsingtao Brewery set up the hop base , the first of its kind in China , nurturing quality Tsingtao Hops , which ended the long - term dependence on the import of hops and laid the foundation for the mass production of hops in northwestern China after the 1970s.</p> <p class="ql-block">1980年在第三次全国"质量月"活动中,青岛啤酒荣获国家金质奖章。</p><p class="ql-block"> In 1980, in the Third National " Quality Month ", TSINGTAO BEER was awarded the National Gold Medal.</p> <p class="ql-block">1964</p><p class="ql-block">中国啤酒界的许多知名酿酒专家曾在青岛啤酒厂工作,为青岛啤酒和中国啤酒的发展作出过突出贡献。</p><p class="ql-block"> Many famous brewer in the Chinese brewing industry once worked in Teingtao Brewery , making great contribution to the <span style="font-size:18px;">development of the brewery and the brewing industry in China .</span></p><p class="ql-block">朱梅 </p><p class="ql-block"><span style="font-size:18px;">1909年出生,四川荣县人。1932年先后在比利时国立酿造学院、法国巴斯德学院进修和工作。曾考察过8个欧洲国家的葡萄园管理和酿造技术。1947-1948年任青岛啤酒厂经理兼厂长。</span></p><p class="ql-block"><span style="font-size:18px;">朱梅是中国著名酿酒专家,也是中国现代酿酒奠基人之一。著有《白酒酿造》,《啤酒酿造》、《世界名酒》等10余部专著,为青岛啤酒乃至中国酿酒业做出了不朽的贡献。</span></p><p class="ql-block"><span style="font-size:18px;">Zhu Mei</span></p><p class="ql-block"><span style="font-size:18px;">was born in 1909 in Rongxian , sichuan . After finishing advanced studies and working in Belgium National Brewing College and France Pasteur University in 1932, he made an investigation of grapery management and brewing technique in eight European countries. He was Director or Tsingtao Brewery during 1947-1948</span></p><p class="ql-block"><span style="font-size:18px;">Zhu Mei was a famous brewing expert and a founder of Chinese modern brewing technique . He wrote more than 10 books including &lt; spirits destilling &gt;.&lt; Beer Brewing &gt; and &lt; World Femous Alcoholic Drinks &gt;, which made a great contribution to Chinese brewing industry .</span></p><p class="ql-block">齐志道 <span style="font-size:18px;"> </span></p><p class="ql-block"><span style="font-size:18px;">1919年出生,山东省定陶县人,高级工程师。1944年毕业于北京大学应用化学系。1946-1953年在青岛啤酒厂工作,先后任技术员、制麦车间、包装车间负责人。1953年调北京啤酒厂。曾任北京啤酒总厂厂长、总工程师。1984年后,任中国啤酒协会会长、中华酒文化会副会长。</span></p><p class="ql-block"><span style="font-size:18px;">齐志道是中国著名酿酒专家,对青岛啤酒和中国啤酒作出了重大贡献。</span></p><p class="ql-block"><span style="font-size:18px;">Qi Zhidaowas born in 1919 in Dingtao County , Shandong , senior engineer . He gradusted from the Department of Appiled Chemistry of Peking University in 1944 and worked in Tsingtao Brewery from 1948 to 1953, assuming the position of technician , chief of the Malting Plant and Packing House successively , In 1953, he was transferred to Peking Brewary , working as Director and chief Enginaer . Since 1984 he has servad as President of Chinese Beer Association and vice - president of Chinese Drink Culture Association . Ql Zhidao is a famous Chinese brewing speclalist who made a great contribution to Taingtao Beer and Chinese beer industry .</span></p><p class="ql-block">管敦仪 </p><p class="ql-block"><span style="font-size:18px;">1920年出生,山东省青岛市人,高级工程师。1945年毕业于重庆国立中央大学化学工程系,1946年在青岛啤酒厂工作,历任酿造课课长、生产调度室主任、生产技术科长等职。</span></p><p class="ql-block"><span style="font-size:18px;">1956年调轻工业部发酵研究所主编出版了《啤酒工业手册》,是中国著名啤酒酿造专家,为青岛啤酒和中国啤酒作出了重大贡献。</span></p><p class="ql-block"><span style="font-size:18px;">Guan Dunyi </span></p><p class="ql-block"><span style="font-size:18px;">was bom in 1920 in Qingdeo , Shandong . sanior engineer , greduated from the Chemical Department of Changaing Nalional Central University . He started to work in Tsingtao Brewery in 1946, assuming the position of Section Chief of Brewing Department , Section Chiet of Production coordinalion and Quality Assurence Department successively He was transferred to the Fermentation Research Institute of Ministry for Light Induatry in1956 and under his general editorship &lt; Manual for the beer industry &gt; was lssued . He ls a famous Chineso brewing specialist who made agreal contribution to Tainglmo Beer and Chinese beer Industry.</span></p><p class="ql-block">吴赓永 <span style="font-size:18px;"> </span></p><p class="ql-block"> 1924年出生,上海市人,高级工程师。1947年毕业于上海震旦大学化工系。同年,进青岛啤酒厂工作,先后任技术员、技术科长、总工程师、副厂长、党委副书记等职。</p><p class="ql-block">吴康永在青岛啤酒厂工作46年,参与了《青岛啤酒操作法》的编写工作,与人合作编写了《啤酒生产基本知识》和《啤酒生产的化验与检查》,是中国著名啤酒酿造专家,为青岛啤酒作出了重大贡献。</p><p class="ql-block"><span style="font-size:18px;">Wu Gengyong</span></p><p class="ql-block">was born in 1924 in Shanghal , sanior engineer . He gradualed from the Chemical Engineering Department of shanghal Zhendan University in 1947 and entered Teingiao Brewery the same year , essuming the position of technician , Chief of Technique Department , Chief Engineer , vice Director end vice - secretary of the Party successively .</p><p class="ql-block"> Mrwu Gengyong had worked for Tsingtao Brewery for 40 years . He participated in T aingtao Beer as welil es co - compled compiling &lt; Operating Handbook for &lt; Guidance in Beer Production &gt; and &lt; Analysia end Inspection of Beer Producilon &gt;. He is a tamous Chinese brewing specielist who made a great contrlbutian to Taingtao Beer .</p> <p class="ql-block">1991年首届青岛国际啤酒节。</p> <p class="ql-block">左侧:1993年7月15日,青岛啤酒有限公司股票正式在香港上市,时任青啤公司董事长、总经理张亚东(左六)及公司高级管理人员、嘉宾、联交所代表共同庆贺。</p><p class="ql-block"> On July 15, 1993, Tsingtao Beer Co ., Ltd , made an official listing in Hong Kong . Zhang Yadong (6th from the lell ), the then Chaiman and General Manager , celebrated the event with other senior managers of the company , guests of honor , and representatives from the Hong Kong Stock Exchange .</p><p class="ql-block"><br></p><p class="ql-block">青岛啤酒股份有限公司第一届董事会第六次会议</p><p class="ql-block">第一届董事会会议</p><p class="ql-block"> Meeting of the first Board of Directors </p><p class="ql-block"><br></p><p class="ql-block">筹备一年多中企上市終實現</p><p class="ql-block">青島碑 H 股在港上市</p><p class="ql-block">中港證券業踏新里程</p><p class="ql-block">编号谐音一路发好兆头,股价昨升水两成八。</p><p class="ql-block"><br></p><p class="ql-block">右侧红图:</p><p class="ql-block">2020年7月15日,青岛啤消" A + H "综合服系市望达期1030亿元人民币,青岛啤酒正式跨入"千亿市值俱乐部”;2020年12月11日,青岛啤西 A 股股价首次突破100元,成为青岛资本市场第一支单股股价破西元的股票,之后股价市值屡创历史新高,2023年4月10日,青岛啤消 A 股股价达到125.65元/股,创出自1993年" A + H "两地上市30年以来的历史新高,单股股价位列山东上市公司榜首。青岛啤酒在沪港两地上市30年,累计分红金额已达人民币的128亿元,远超公司在资本市场融资额。</p><p class="ql-block"><br></p> <p class="ql-block">青岛啤酒厂,全国工厂分布</p> <p class="ql-block">青岛啤酒厂,微缩模型。</p> <p class="ql-block">时长:00:23</p><p class="ql-block">好玩的形式,编辑青岛啤酒世界各地的销售量。</p> <p class="ql-block">荣誉之光</p> <p class="ql-block">中国质造</p><p class="ql-block">中国速度向中国质量转变。</p><p class="ql-block">中国制造向中国创造转变</p> <p class="ql-block">11:37</p><p class="ql-block">企业文化是青岛啤酒基业长青的根基,是公司持续发展的精神支柱和动力源泉,为公司高质量发展提供坚强的思想保证和强大的文化动力。</p> <p class="ql-block">这是员工真实的故事</p><p class="ql-block">图1:</p><p class="ql-block">甲:你爹喝不喝啤酒?</p><p class="ql-block">乙:喝。他每天晚上都要喝一瓶!</p><p class="ql-block">甲:那你就好好地刷酒池子,这酒池子就是你爹的酒壶。</p><p class="ql-block">乙:……?</p><p class="ql-block">图2:</p><p class="ql-block">丙:到俺厂去干吧!我们给你高薪、房子。</p><p class="ql-block">丁:哪也不能去,啤酒厂就是我的家。</p><p class="ql-block">图3:</p><p class="ql-block">病患者:回去嘱咐伙计们,煮沸强度不够,会给下道工序造成大麻烦。千万,千万!</p> <p class="ql-block">使命:为生活创造快乐!</p><p class="ql-block">青岛啤酒企业文化战略图:</p><p class="ql-block">最内两圈:红色、橙色</p><p class="ql-block"><span style="font-size:18px;">使命:为生活创造快乐!</span></p><p class="ql-block"><span style="font-size:18px;">愿景:成为拥有全球影响力品牌的世界一流企业。</span></p><p class="ql-block"><span style="font-size:18px;">核心价值观:守正创新,行信志远。</span></p><p class="ql-block"><span style="font-size:18px;">企业精神:锐意进取,追求卓越。</span></p><p class="ql-block"><span style="font-size:18px;">百年世调:好人酿好酒。</span></p><p class="ql-block"><span style="font-size:18px;">第三圈:黄色</span></p><p class="ql-block"><span style="font-size:18px;">发展理念:高质量可持续,与时代共进。</span></p><p class="ql-block"><span style="font-size:18px;">经营理念:资源耦合,优势聚合,产业融合,价值链合。</span></p><p class="ql-block"><span style="font-size:18px;">发展战略:高质量,跨越式发展。</span></p><p class="ql-block"><span style="font-size:18px;">战略板块:快乐、健康、时尚。</span></p><p class="ql-block"><span style="font-size:18px;">第四圈:浅绿色</span></p><p class="ql-block"><span style="font-size:18px;">质量理念:打造魅力感知质量。</span></p><p class="ql-block"><span style="font-size:18px;">环境理念:为了更美好的世界。</span></p><p class="ql-block"><span style="font-size:18px;">品牌主张:畅享欢聚时刻。</span></p><p class="ql-block"><span style="font-size:18px;">服务理念:你的需要就是我的工作。</span></p><p class="ql-block"><span style="font-size:18px;">市场理念:以客户为中心。</span></p><p class="ql-block"><span style="font-size:18px;">第五圈:中绿色</span></p><p class="ql-block"><span style="font-size:18px;">执行理念:笃信笃行,善作善成</span></p><p class="ql-block"><span style="font-size:18px;">人才理念:给奋进者舞台,为成功者喝彩!</span></p><p class="ql-block"><span style="font-size:18px;">第六圈:深绿色</span></p><p class="ql-block"><span style="font-size:18px;">全体员工行为准则:(五心)</span></p><p class="ql-block"><span style="font-size:18px;">内化于心;企业领导人要求:外化于行;管理人员行为准则(五善):固化于制。</span></p> <p class="ql-block">一杯酒,一座城</p><p class="ql-block">青岛啤酒 <span style="font-size:18px;">城市基因</span></p><p class="ql-block">TSINGTAO BEER , A GENE OF QINGDAO </p><p class="ql-block">在青岛,啤酒不仅仅是一种能带给人欢乐的饮料,更深深地融入到了城市居民的日常,成为一种惬意的生活方式。一杯杯青岛啤酒里,承载着这座城市最舒畅的快乐和最常见的美好。</p><p class="ql-block"> In Qingdao , beer is more than a beverage that people like to drink ; it has become part of their daily life and a laid - back lifestyle . Every glass of TSINGTAO BEER contains the most natural and most common happiness in this city .</p><p class="ql-block"><br></p><p class="ql-block">啤酒的文化</p><p class="ql-block">酿造了这座城市的激情</p><p class="ql-block">有朋自远方来,青岛啤酒欢迎您</p><p class="ql-block"> The beer culture brews Qingdao ' s passion TSINGTAO BEER welcomes friends coming from afar !</p><p class="ql-block">"青岛有两种泡沫,一种是大海的泡沫,一种是啤酒的泡沫,两种泡沫皆让人陶醉",一语道出了啤酒与这座城市的不解渊源。伴着淡淡的麦香,品着新鲜打出的透心凉扎時,简直不可自拔的爱上这种"青岛味道"。</p><p class="ql-block">" There are two kinds of toam in Gingdso . One is the foam of the 368,29other is the foam of teer Both te two can anchant you A poth 号 er caled me doss rslalonshy between heer and he ony.</p> <p class="ql-block">青岛人的幸福三宝:</p><p class="ql-block">喝( ha )啤酒、吃蛤蜊( ga la )、洗海澡</p><p class="ql-block"> The " three delights " for Qingdao residents : drinking beer , eating clams and swimming in the sea </p><p class="ql-block">青岛人的幸福三宝,用青岛话概括为九个字"喝( ha )啤酒、吃蛤蜊( ga la )、洗海澡",是青岛众多标签中最接地气的一种,这个原本属于青岛人的日常生活方式,已然成为全国游客慕名而来的放松体验。对于口味相对清淡,习惯白煮海鲜的青岛人来说,一杯青啤,一盘蛤蜊,便是一段知足而其乐融融的时光</p><p class="ql-block"> The " three delights " for people living in Qingdao can be summarized as : driniking beer , eating clams and swimming in the sea . Quite common in Qingdao , they have become a recreation that attracts many tourists from across the world .</p><p class="ql-block">青啤精神,"袋袋"香传</p><p class="ql-block"> The spirit of TSINGTAO BEER passed on by plast </p><p class="ql-block">上世纪七十年代,青岛市民只有在国庆和春节才能凭副食品证购买到供应每户的5瓶瓶装青岛啤酒;而散装啤酒消费则不受限制,所以当时青岛市面上就流行过用大海碗和罐头瓶喝啤酒的潮流。八十年代初,人们拿着暖瓶水壶打啤酒提回家,"啤酒装进塑料袋"的现象在随后三四年的时间里,逐渐成为岛城闻名全国的一大怪,亦成为外地人来青在街头巷尾感受到的最生动的岛城土著文化。</p><p class="ql-block"> In the 1970s. Qingdao residents drank beer with big white pottery bowls and jars . In the early 1980s, people bought beer and put it into thermos flasks and kettles . In the following three or four years ," holding beer with plastic bags " became commonplace in Qingdao , a peculiar phenomenon that was gradually known nationwide</p> <p class="ql-block">展厅画面中的视频播放,表明青岛啤酒远销之地。</p> <p class="ql-block">青岛啤酒远销世界 100多个国家和地区遍布亚洲、欧洲、美洲、澳洲、非洲,居中国啤酒出口量首位,是世界第五大啤酒企业。</p> <p class="ql-block">琳琅满目的啤酒,占满好几面墙壁橱窗。</p> <p class="ql-block">青岛啤酒 城市名片</p><p class="ql-block"> TSINGTAO BEER , A CITY CARD OF QINGDAO </p><p class="ql-block"> STARS FROMQINGDAO SPEAK </p><p class="ql-block">在国外,很多人都是"先知道青岛啤酒,之后才知道了青岛这座城市",</p><p class="ql-block"><span style="font-size:18px;">美国篮球巨星巴蒂尔来到青岛,面对镜头,说出那句:“在国外,很多人都是先知道青岛啤酒,才认识青岛这座城市”</span>时,在场的人们并没有感到意外,因为青岛啤酒之于青岛,已不是简单的一种饮品,而是这座城市的生活味道与文化符号。与此同时,更多人因青岛啤酒而记住了青岛,这座充满个性与魅力的蓝调城市。</p><p class="ql-block"> When American basketball superstar Shane Battier came to Qingdao and said on camera :" First I knew TSINGTAO BEER , then I know Qingdao ." His remark did not surprised people on the spot . Because for Qingdao , TSINGTAO BEER is not just a drink . It is more of a taste in life and a cultural symbol in the city .</p><p class="ql-block"><br></p><p class="ql-block">助力"青岛"号,香飘新丝路</p><p class="ql-block">青岛啤酒激情助力"中国.青岛"号帆船,扬帆海上丝绸路,让中国味道、青岛味道飘香海上丝绸之路。郭川船队走出国门1903海里处,用"经典1903漂流瓶"向经典致敬。航海精神所彰显的探索无畏、耐住寂寞和超越自我的态度,也与青岛啤酒"精心慢酿"的品质理念一脉相承。</p><p class="ql-block">青岛峰会,延续啤酒外交</p><p class="ql-block"> 用青岛城市的名片,更是中国的名片。作为中外顶级政务、商务活动的常客、青岛啤解在北京去署战略合作协议,成为2018青岛上合峰会的官方"指定用酒",进入国,向世界讲述中国故事,向世界传递中国文化自信,向世界展示……</p> <p class="ql-block">STARS FROM QINGDAO SPEAK FOR TSINGTAO BEER </p><p class="ql-block">青岛明星</p><p class="ql-block">为青岛啤酒代言</p><p class="ql-block">无啤酒,不青岛。青岛啤酒不仅老百姓爱喝,每天在聚光灯下生活的明星们更是难以抵挡"小绿瓶"的魅力。黄晓明曾是青岛纯生的代言人,他曾向世界发出邀请,称赞青岛有"三好":青岛啤酒好喝;青岛人好;青岛景好。当年黄渤的一首青岛话"诗朗诵"《当青岛啤酒又端起来的时候》火遍全国:"当青岛啤酒又端( dan )起来的时候,我的心情是无比的爽,那么大家就喝( ha )起来吧!"</p><p class="ql-block"> Qingdao and TSINGTAO BEER are inseparable . TSINGTAO BEER is not just popular among common people . Stars from Qingdao who are under spotlight every day also can not resist the charm of the " little green bottle ". Huang Xiaoming was the spokesman for TSINGTAO DRAFT . He ever sent an invitation to the world and complimented Qingdao for its " Three Goods ": good beer , good people and good scenery .</p> <p class="ql-block">青岛啤酒 与世界干杯</p><p class="ql-block"> TOASTING THE WORLD WITH </p><p class="ql-block"> TSINGTAO BEER </p><p class="ql-block">青岛国际啤酒节始创于1991年,最初是由青岛啤酒厂主办,数十个国家和地区啤酒厂家,八方来客纷至沓来,五湖四海的朋友聚在一起,畅饮最新鲜的青岛啤酒,是亚开最大的啤酒盛会。青岛啤酒节,也是青岛人民的节日,万人空巷,满城飘香,节日的城市,到处弥漫着欢乐的气氛。</p> <p class="ql-block">2025年8月15日,就是参观日当天的时间。</p> <p class="ql-block">百年颂</p><p class="ql-block">雕塑《百年颂》应用阿拉伯数字“1”,配以形象的两个啤酒桶“00”的造型组成,表达了青啤人强烈的民族责任感和历史使命感。</p><p class="ql-block">“1”字造型酷似一面旗帜,喻示了青啤人坚持改革、创新、勇于肩负振兴民族啤酒工业的历史重任,永争第一的精神。</p><p class="ql-block">两个啤酒桶“00”,喻示着历史的年轮滚滚向前,代表了青啤人与时俱进,永不停止的发展步伐。</p><p class="ql-block">数字“100”直观形象地展示了青岛啤酒100年的悠悠历史,喻示了青岛啤酒新百年的起点,体现青岛啤酒努力实现股东、员工、社会利益最大化的目标。</p> <p class="ql-block">马拉车,花环覆盖处,是装满大桶青岛啤酒的货物箱。</p> <p class="ql-block">11:45,进入B馆</p> <p class="ql-block">进入B馆的最后通道,</p> <p class="ql-block">生产啤酒的、黑色大型设施。</p> <p class="ql-block">匠心水传承,好人酿好酒。</p> <p class="ql-block">沿楼梯上行,</p> <p class="ql-block">青岛啤酒生产流程图:</p><p class="ql-block">糊化-糖化-过滤-麦汁预热-……</p> <p class="ql-block">墙壁内侧绿牌上写着:3)糖化</p> <p class="ql-block">啤酒原料</p><p class="ql-block"> BEER INGREDIENTS </p><p class="ql-block">大麦、酵母、酒花、水,是酿造啤酒的核心原料,不同的搭配组合、奇妙转化,让啤酒拥有丰富的营养,呈现出迷人的色泽和变幻莫测的风味与香气。青岛啤酒传承百年匠心,从原料着手,精益求精,呵护每一滴酒液的绽放。</p><p class="ql-block"> Barley , yeast , hops , and water serve as the fundamental ingredients in the brewing of beer . Through various com - binations and remarkable transformations , these ingredi - ents lend beer its enchanting hues , abundant nutrition , and an ever - changing array of flavors and aromas .</p> <p class="ql-block">大麦</p><p class="ql-block">/﹣麦芽 Malt ----</p><p class="ql-block">在生产中,大麦先被制成麦芽,再用来酿造啤酒,<span style="font-size:18px;">麦芽的或分和质量直</span>接影响啤酒的风味和质量。</p><p class="ql-block"> In the brewing process , barley is first converted into malt , which is subsequently utilized to craft beer . The compositian and quality of malt have a direct impaction the flavor and quality of beer .</p> <p class="ql-block">从上到下:</p><p class="ql-block">基础麦芽,皮尔森麦芽,艾尔麦芽,慕尼黑麦芽,浅色焦香麦芽,琥珀焦香麦芽,深色焦香麦芽,深色结晶麦芽,红色结晶麦芽,巧克力麦芽。</p> <p class="ql-block">时长:01:03</p><p class="ql-block">大麦发芽,</p><p class="ql-block">在96-108小时的低温、长期守候中,风量风速的呵护下,飽含营养物质和浓郁香气的大麦,均匀吐露新芽。</p><p class="ql-block">为了这缕麦香,我们匠人匠心,精雕细琢,</p><p class="ql-block">陪考麦芽</p><p class="ql-block">恰到好处的烘培,高一度则焦,低一度则生,时间与温度的掌控艺术,被青啤制麦师运用到炉火纯青。三层两段式结构干燥炉中,麦层厚度恰到好处。</p><p class="ql-block">在85-86摄氏度的炙热风中,持续3小时以上的层层砥砺,终成麦芽佳品。</p><p class="ql-block">成品麦芽</p><p class="ql-block">用自己最敏感的味觉和经验,为品质把关。</p><p class="ql-block">麦与酒,生命与魂,好麦芽让每一口青岛啤酒,都充溢着明媚阳光和金色麦田的原始醇芳。</p> <p class="ql-block">大麦酿酒历史</p><p class="ql-block">有史以来,啤酒酿造均以大麦麦芽为主要原料。最早的大麦遗存被发现于地中海东部累范特的旧石器时代遗址,当时的游牧人民发现暴露在空气中、被雨浸泡过的野生大麦会生成一种美味的、带有气泡的液体,于是就开始有意识地收集野生大麦,并让其自然发酵,形成了人类最早酿造的啤酒。</p><p class="ql-block"> Historically , barley malt has been the primary raw material in beer brewing . The earliest evidence of barley dates back to Paleolithic sites in the Levant region of the Eastern Mediterranean . Nomadic peoples discovered that wild barley , soaked by rain and exposed</p> <p class="ql-block">青岛啤酒解码麦芽品质</p><p class="ql-block">作为国内最早自制麦芽的企业,青岛啤酒是行业内唯一拥有独立麦芽厂的啤酒品牌,实现了对麦芽品质的全过程把控。并且,通过与全球优质大麦产区合作,建立了全球品种最全的"大麦指纹数据库",首创麦芽风味特征图谱技术,为不同类型的啤酒提供特色麦芽原料。</p><p class="ql-block"> As the earliest domestic enterprise to produce malt independently , Tsingtao Beer is the only brand in the industry with its own malt factory .</p> <p class="ql-block">过度粉碎-麦壳完全破碎,易堵塞设备并使麦汁中有较多颗粒悬浮物。</p> <p class="ql-block">啤酒花 HOPS </p><p class="ql-block">又名蛇麻花,它能赋予啤酒特有的香气和苦味,让啤酒泡沫丰盈持久,其天然的防腐特质利于啤酒的储存,是影响啤酒风味特色的重要因素之一。</p><p class="ql-block"> Also known as humulus lupulus , hops are responsible for giving beer its unique aroma and bitterness , creating a rich and long - lasting foam , and providing natural preservative proper - ties that help with beer storage . They are a crucial element in determining beer ' s flavor profile .</p><p class="ql-block">古巴比伦时期</p><p class="ql-block">啤酒花的种植可追溯到公元前的古巴比伦时代,起先啤酒花仅被用作药材。</p><p class="ql-block"> The cultivation of hops dates back to ancient Babylonian times , where they were initially used for medicinal purpo </p><p class="ql-block">中世纪</p><p class="ql-block">中世纪时,人们已经将啤酒花引入啤酒的酿造过程中,以延长保质期。此后,啤酒花渐渐取代其他草药成为主流。</p><p class="ql-block">During the Middle Ages , hops were introduced into the beer brewing process to extend its shelf life and gradually replaced other herbs as the preferred ingredient .</p><p class="ql-block"><span style="font-size:18px;">常用的啤酒花制品</span></p><p class="ql-block">干啤酒花:新鲜啤酒花在60℃以下烘干,直到水份含量为10%左右。</p><p class="ql-block">啤酒花颗粒:将啤酒花压榨成块后,碾成酒花粉,再将粉末压制成短棒状。</p> <p class="ql-block">基础麦芽与特种麦芽</p><p class="ql-block">Base malt and Specialty malt </p><p class="ql-block">基础麦芽,基础麦芽是最基础的麦芽类型,只经过发芽和烘烤干燥</p><p class="ql-block">颜色接近谷物的原始颜色。它的糖分含量较高,是啤酒发酵中糖分的主要来源。</p><p class="ql-block"><br></p><p class="ql-block">特种麦芽,以基础麦芽为原料,通过进一步热加工制成。特麦的烘焙温度较高,一般在100~220℃左右,颜色和风味都强于基础麦芽。不同的烘烤程度让麦芽呈现不一样的特色,也为啤酒提供丰富多元的风味和色泽。</p><p class="ql-block"> Base malt is the simplest form of malt , having only undergone germination and foasting to dry . Its color closely resembles the original hue of the grain . With a high sugar content , it serves as the primary source of sugars in beer brewing . Specialty malts are derived from base malts through further thermal processing . Roasted at higher temperatures , typically between 100-220°℃, these malts have stronger colors and flavors compared to base malts . The various roasting levels impart distinct characteristics to the malt , adding a wide range of flavors and hues to the beer .</p> <p class="ql-block">水 Water</p><p class="ql-block">啤酒中90%左石的成分是水,水对啤酒酿造过程的影响极大。采用不同软硬度的,含有不同矿物质元素的酿造用水,会赋予啤酒不同的风味特色。</p><p class="ql-block">青岛啤酒厂拥有10级50多道的水处理技术,可以确保拥有最适合自身风味的酿造水。</p><p class="ql-block"> Approximately 90% of beer is made up of wateywh has a significant impact on the beer ' s taste a brewing process</p> <p class="ql-block">全过程品质保障</p><p class="ql-block"> full - PROCEss QUAlity assurance </p><p class="ql-block">品质筑基 solidquality Foundation </p><p class="ql-block">青岛啤酒始终坚持"筑牢舌尖上的安全堤坝"这一食品安全管理理念,采用 HACCP 、 TACCP 、 VACCP 等先进体系,实施全生命周期管理。</p><p class="ql-block"> Committed to the food safety management principle of " building a strong safety barrier on the tip of the tongue ," Tsingtao Brewery adopts advanced systems such as HACCP , TACCP , and VACCP to ensure food safety across the supply chain .</p><p class="ql-block">1800道,<span style="font-size:18px;">质量监测点</span></p><p class="ql-block">51位国家级啤酒品酒委员</p><p class="ql-block">5人荣获中国酿酒行业最高荣誉"中国酿酒大师"称号。</p><p class="ql-block">4获国家科技进步二等奖</p><p class="ql-block">01 匠心甄选</p><p class="ql-block"> Artisan Selection </p><p class="ql-block">水:10级50多道水处理系统;</p><p class="ql-block">酵母:百年酵母,德国血统</p><p class="ql-block">麦芽:精品严选,优质大麦元</p><p class="ql-block">大米:精选专业基地3天之内脱壳大米</p><p class="ql-block">酒花:捷克萨兹酒花,新疆、甘肃酒花等</p><p class="ql-block">供应商:飞行检查,各环节严格检测</p><p class="ql-block">米酒花:捷克萨兹酒花,新疆、甘肃酒花等供应商:飞行检查,各环节严格检测</p><p class="ql-block">02 品质品评</p><p class="ql-block">三师会审:品水师、品麦师、品酒师,保证产品口味一致性。</p><p class="ql-block">应品尽品:酒液、酒瓶盖内的垫片、硅藻土、刷瓶水,品酒师用嘴把关。</p><p class="ql-block">已售品控:定期抽样,保证质量。</p><p class="ql-block">03 冲洗包装 <span style="font-size:18px;"> Rinsing and Packaging</span></p><p class="ql-block"><span style="font-size:18px;">灌装前:严格清洗空酒瓶</span></p><p class="ql-block"><span style="font-size:18px;">最后一道工序:啤酒冲洗清洁管道</span></p><p class="ql-block">04 鲜达各地 Fresh Delivery</p><p class="ql-block">送鲜花一样送啤酒"</p><p class="ql-block">绿色物流"理念:</p><p class="ql-block">建立 wmS 系统,设立 RDC 配送中心</p><p class="ql-block">05 售后服务</p> <p class="ql-block">绿色发展</p><p class="ql-block">Green development </p><p class="ql-block">气候行动</p><p class="ql-block"> Climate Action </p><p class="ql-block">气候风险与机遇</p><p class="ql-block">为深入探究气候变化对青岛啤酒业务的潜在影响,我们依据 TCFD 气候风险披露框架,选取了符合《巴黎协定》的低碳情景及高碳情景进行综合分析。通过一系列指标评估,识别出未来青岛啤酒可能面临的多种气候风险与机遇。包括极端高温、水资源压力、干旱及洪水等重大天气事件对企业的潜在影响,以及在低碳经济转型过程中可能涉及的政策法规、市场动态、技术创新及声誉等因素的影响。</p> <p class="ql-block">可持续用水 Sustainable Water Use </p><p class="ql-block">青岛啤酒打造了"源头削减、过程控制、深度处理、梯级利用"的节水理念,通过"市政供水+地下水"取水渠道,节水项目已100%覆盖全部工厂,通过"厌氧+好氧"生物法处理,实现工厂污水100%达标排放。</p><p class="ql-block">降低用水消耗 Minimal Water Consum </p><p class="ql-block">实施全过程水耗管理,采用行优化、泵冷却水连锁控制探索循环技术与工艺,实冷凝水、设备冷却水、中回收利用。</p><p class="ql-block">100% 热能回收利用</p><p class="ql-block"> Thermal Energy Recycling 历时三年研发自主知识产权生产系统能回收利用系统,截至2023年,每年可帮助节省大约17500吨蒸气。</p> <p class="ql-block">国家级"绿色工厂"</p><p class="ql-block">National - level " Green Factory "</p><p class="ql-block">截至2024年,青岛啤酒集团已拥有国家级绿色工厂25家,居啤酒行业首位。"绿色工厂"是指用地集约化、原料无害化、生产洁净化、废物资源化、能源低碳化的工厂。青岛啤酒从原料采购、生产加工到物流配送与销售,从光伏"绿电"、热蒸汽冷凝水回收到废水价值共享与智慧物流平台,全面体系化的自主创新与改造,推动制造业朝着高端化、智能化、绿色化方向不断发展。</p> <p class="ql-block">生产流程:</p><p class="ql-block">1)原料净化、粉碎</p><p class="ql-block">Raw Material Cleansing and Crushing</p><p class="ql-block">利用风、筛、比重选料等手段去除原料中对酿造无价值的粉尘、糠皮、麦根和沙、石、铁、瘪粒等物料,得到纯净原料用于啤酒生产。</p><p class="ql-block">剩下的杂麦、麦皮、碎皮等用着饲料。</p><p class="ql-block">2)糊化 Gelatinization </p><p class="ql-block">在糊化锅中将大米/谷粒于合适的温度、 pH 值、底物浓度的环境中,在淀粉酶的作用下分解成可溶性低聚糖和糊精的过程。</p><p class="ql-block">3)糖化 Saccharification </p><p class="ql-block">在合适的温度、时间下,利用原料中各种水解酶将麦芽和辅料中的高分子物质及其分解产物,逐步分解并溶解于水,制备组分合适的高质量麦汁。</p><p class="ql-block">4)麦汁过滤 Lautering </p><p class="ql-block">是将糖化醪中的原料溶出物质与麦糟等不溶性物质进行分离,得到澄清麦汁并获得良好浸出物收得率的过程。</p><p class="ql-block">5)麦汁预热后,在大罐中,加入酒花煮沸,</p><p class="ql-block">6)在小罐中回旋沉淀</p><p class="ql-block">7)冷却</p><p class="ql-block">8)酵母添加</p><p class="ql-block">9)发酵</p> <p class="ql-block">10)包装</p><p class="ql-block">11)过滤</p> <p class="ql-block">可持续包装与废弃物管理</p><p class="ql-block"> Sustaimable Packagine and Waste Met </p><p class="ql-block">环保担当青啤绿</p><p class="ql-block">形象绿色化、包装绿色化,</p><p class="ql-block">青岛啤酒致力于打造可持续包装,全面推进包装回收再用,减少包装材料对环境的影响。</p><p class="ql-block"><span style="font-size:18px;">工厂无废物</span></p><p class="ql-block">青岛啤酒秉承循环经济原则,将工业固废如酒糟、废酵母、碎玻璃等转化为资源,实现100%综合利用。</p> <p class="ql-block">TSINGTAO </p><p class="ql-block">青岛啤团</p><p class="ql-block">天上来酒</p><p class="ql-block">古代西方人把"啤酒"看作是上帝的钦料,是神的赏厚。他们认为"啤酒"具有一种起自然的力量,那种"兴奋、美妙、极乐"陶醉感觉被认为是有神灵的,喝了啤酒的人也就拥有了这种魔力。</p><p class="ql-block"> Western people in ancient regard beer as God ' s drink , It ' s also </p><p class="ql-block"> the gift from God . They think beer has supernatural power to make people feel " excited , amazed , and joyous ". People who </p><p class="ql-block"> drink beer will have this power .</p> <p class="ql-block">时长:00:37</p><p class="ql-block">动态简化演示啤酒生产过程中,从原料到中间产品到啤酒,形成变化的历程。</p> <p class="ql-block">参观继续</p> <p class="ql-block">发放博物馆说明书,可惜我没有拿到。</p> <p class="ql-block">从楼上透过玻璃观测下方啤酒生产过程。</p>