<p class="ql-block"><span style="font-size:15px;">Ruby Wang </span></p> <p class="ql-block">81. Ruby Wang (37)</p><p class="ql-block">Nudie Glow</p><p class="ql-block">Melbourne</p><p class="ql-block">Ruby Wang was working as an actuarial analyst for a global investment firm when she stumbled upon a discovery that would lead her on an entrepreneurial path in the beauty industry.</p><p class="ql-block">Whilst Wang had never been into make-up while growing up and preferred a more natural look, on a trip to Asia she was smitten with Korean beauty products with routines she believed could be the secret to “Korean flawless skin”.</p><p class="ql-block">After starting these routines Wang felt more confident leaving the house with a bare face, so she embarked on setting up her business Nudie Glow in 2016, which involved more than 100 cold emails, a flight to Seoul, and months of self-study and website building.</p><p class="ql-block">It is a venture that has grown steadily over the past eight years, bringing Korean products to the Australian market and developing a following.</p><p class="ql-block">“We import mainly Korean beauty from South Korea, the beauty capital of the world, where their products are known to be effective, innovative and affordable,” Wang says.</p><p class="ql-block">“Looking after your skin on a daily basis is very important, but finding effective products that are actually affordable can be a challenge, that's why lots of people are now switching from western beauty brands to Korean beauty brands once they discover them.”</p><p class="ql-block">Nudie Glow has predominantly focused on e-commerce and wholesale, but in January the company launched its first bricks-and-mortar store in the Melbourne CBD, with plans to open another in Chadstone in a few months’ time.</p><p class="ql-block">第81名：Ruby Wang（37岁）</p><p class="ql-block">墨尔本 Nudie Glow公司</p><p class="ql-block">Ruby Wang 曾在一家全球投资公司担任精算分析师，但一次偶然的发现让她踏上了美妆行业的创业之路。 </p><p class="ql-block">虽然从小对化妆不感兴趣，更喜欢自然的外表，但在一次亚洲旅行中，她被韩国的美容产品深深吸引。她相信，这些护肤程序可能就是“韩式无瑕肌肤”的秘密。 </p><p class="ql-block">自从开始使用这些护肤程序后，Ruby 发现自己更加自信，即使素颜出门也毫无顾虑。于是，她在 2016 年创立了 Nudie Glow。为了建立这家公司，专程飞往首尔，花费数月自学相关知识及搭建网站。 与此同时，她发送了 100 多封邮件进行营销和拓展业务。</p><p class="ql-block">过去八年来，Nudie Glow 业务稳步增长，将韩国美容产品引入澳大利亚市场，并逐渐积累了一批忠实顾客。 </p><p class="ql-block">“我们主要从韩国进口美容产品。韩国是世界美容之都，其产品以高效、创新且价格亲民而闻名。”Ruby 说，“日常护肤非常重要，但找到真正有效又价格合理的产品却是个挑战。因此，许多人一旦发现了韩国美容品牌，就会从西方美容品牌转向韩妆。” </p><p class="ql-block">Nudie Glow 以电商和批发业务为主，但在今年 1 月，公司在墨尔本中心商业区CBD 开设了第一家实体店，并计划在几个月后于 Chadstone 商业中心再开一家门店。</p><p class="ql-block"> ——译自Business News Australia 03/2025</p>