<p class="ql-block"><b style="font-size: 22px; color: rgb(22, 126, 251);">Executive Certificate in ESG Planning (Hong Kong) Application Paper Cover Sheet</b></p><p class="ql-block"><b style="font-size: 22px; color: rgb(22, 126, 251);">Target Corporation: </b><b style="font-size: 22px; color: rgb(255, 138, 0);">Miniso Group</b></p><p class="ql-block"><b style="font-size: 22px; color: rgb(22, 126, 251);">Corporate ESG Integration Analysis – Applying CEPAR Methodology in a Case Study</b></p><p class="ql-block"><b style="font-size: 22px; color: rgb(22, 126, 251);">Date: April 14, 2024</b></p><p class="ql-block"><b style="font-size: 22px; color: rgb(22, 126, 251);">Name (FULL Name): Raymond Wu </b></p><p class="ql-block"><b style="font-size: 22px; color: rgb(22, 126, 251);">Email: 1900345866@qq.com </b></p><p class="ql-block"><b style="font-size: 22px; color: rgb(22, 126, 251);">Word Count: 944</b></p><p class="ql-block"><b style="font-size: 22px; color: rgb(22, 126, 251);">I declare that the work undertaken for this Application Paper has been undertaken by myself. The work has not been submitted in part or in whole in regard to any other academic qualification or any form of publication.</b></p> <p class="ql-block"><b style="color: rgb(255, 138, 0); font-size: 22px;">Challenges</b></p><p class="ql-block"><br></p><p class="ql-block"><b style="color: rgb(255, 138, 0); font-size: 22px;">Miniso Group is an international retail chain specializing in cosmetics, home decor, and other lifestyle products. Faced with demographic shifts and a trend among younger employees to delay marriage and childbirth, Miniso has launched a marriage and childbirth incentive program.</b></p><p class="ql-block"><br></p><p class="ql-block"><b style="color: rgb(255, 138, 0); font-size: 22px;">Core Challenges:</b></p><p class="ql-block"><b style="color: rgb(255, 138, 0); font-size: 22px;">- How can the company simultaneously fulfill its social responsibilities and enhance employees' sense of belonging and satisfaction?</b></p><p class="ql-block"><b style="color: rgb(255, 138, 0); font-size: 22px;">- How can marriage and childbirth policies not only stabilize but rejuvenate the workforce, and enhance the desire to have children, thereby impacting human resource allocation?</b></p> <p class="ql-block"><b style="font-size: 22px; color: rgb(255, 138, 0);">Assessment</b></p><p class="ql-block"><b style="font-size: 22px; color: rgb(255, 138, 0);">The materiality assessment from the SASB website confirms that such measures are crucial for human resource management, align with industry standards, and have a positive impact on the company's competitiveness and compliance.</b></p><p class="ql-block"><b style="font-size: 22px; color: rgb(255, 138, 0);">Stakeholder Analysis as per the following table:</b></p> <p class="ql-block"><b style="color: rgb(255, 138, 0); font-size: 22px;">Plan</b></p><p class="ql-block"><b style="color: rgb(255, 138, 0); font-size: 22px;">The initiatives are closely aligned with Sustainable Development Goals (SDGs) including:</b></p><p class="ql-block"><b style="color: rgb(255, 138, 0); font-size: 22px;">1. Goal 3: Good Health and Well-being - Providing fertility-related benefits and health education to support the well-being of employees' families.</b></p><p class="ql-block"><b style="color: rgb(255, 138, 0); font-size: 22px;">2. Goal 5: Gender Equality - Advocating for policies that promote gender equality and address workplace disparities against women.</b></p><p class="ql-block"><b style="color: rgb(255, 138, 0); font-size: 22px;">3. Goal 8: Decent Work and Economic Growth - Improving work environments to boost employee satisfaction and loyalty.</b></p><p class="ql-block"><b style="color: rgb(255, 138, 0); font-size: 22px;">4. Goal 10: Reduced Inequalities - Ensuring all eligible employees, regardless of their background, benefit from fair benefits policies.</b></p> <p class="ql-block"><b style="color: rgb(255, 138, 0); font-size: 22px;">Actions</b></p><p class="ql-block"><b style="color: rgb(255, 138, 0); font-size: 22px;">- Establish a special fund.</b></p><p class="ql-block"><b style="color: rgb(255, 138, 0); font-size: 22px;">- Merge benefits policies with a comprehensive incentive system to boost childbirth desires among employees.</b></p><p class="ql-block"><b style="color: rgb(255, 138, 0); font-size: 22px;">- Use training and cultural activities to improve acceptance of these policies and strengthen corporate culture.</b></p><p class="ql-block"><b style="color: rgb(255, 138, 0); font-size: 22px;">- Maintain open lines of communication to collect feedback and refine policy execution.</b></p><p class="ql-block"><b style="color: rgb(255, 138, 0); font-size: 22px;">- Define and disclose reward standards and processes to ensure the equitable application of policies.</b></p><p class="ql-block"><b style="color: rgb(255, 138, 0); font-size: 22px;">Assessment System Includes:</b></p><p class="ql-block"><b style="color: rgb(255, 138, 0); font-size: 22px;">- A 10% increase in application rate, retention rate, and number of newborns within three years.</b></p><p class="ql-block"><b style="color: rgb(255, 138, 0); font-size: 22px;">- Non-financial KPIs: Improvement in corporate culture and employee satisfaction.</b></p><p class="ql-block"><b style="color: rgb(255, 138, 0); font-size: 22px;">- Financial KPIs: A 20% decrease in recruitment and training costs.</b></p> <p class="ql-block"><b style="font-size: 22px; color: rgb(255, 138, 0);">While the company complies with SASB standards regarding labor operations and employee participation, there is potential for enhancement in diversity and inclusivity. Expanding the incentive scheme to include non-marital, adoptive, or foster care scenarios would demonstrate the company's dedication to a diverse and inclusive society. Additional recommendations include extending maternity leave, offering childcare services, establishing educational facilities, and providing more comprehensive, long-term support to further solidify the company’s commitment to social responsibility.</b></p> <p class="ql-block"><b style="font-size: 22px; color: rgb(255, 138, 0);">Review</b></p><p class="ql-block"><b style="font-size: 22px; color: rgb(255, 138, 0);">Miniso highly values employee feedback as critical to continuous improvement:</b></p><p class="ql-block"><b style="font-size: 22px; color: rgb(255, 138, 0);">- Facilitating open communication channels.</b></p><p class="ql-block"><b style="font-size: 22px; color: rgb(255, 138, 0);">- Conducting regular review meetings.</b></p><p class="ql-block"><b style="font-size: 22px; color: rgb(255, 138, 0);">These assessment and feedback mechanisms ensure that Miniso's policies align with long-term company goals and meet employee needs, thereby enhancing employee satisfaction and operational efficiency. This approach preserves the company's competitive edge and underscores its commitment to employee welfare.</b></p><p class="ql-block"><b style="font-size: 22px; color: rgb(255, 138, 0);">While the company complies with SASB standards regarding labor operations and employee participation, there is potential for enhancement in diversity and inclusivity. Expanding the incentive scheme to include non-marital, adoptive, or foster care scenarios would demonstrate the company's dedication to a diverse and inclusive society. Additional recommendations include extending maternity leave, offering childcare services, establishing educational facilities, and providing more comprehensive, long-term support to further solidify the company’s commitment to social responsibility.</b></p>