Loudi tea industry development forum held to talk about the reality and future of Xinhua black tea
On the afternoon of November 26, the new tea brand development conference was held. Cheng Zhitao, deputy director of planting Department of Hunan agricultural and rural department, Xiao Zhengli, chairman of Hunan Tea Association and professor of Hunan Agricultural University, Secretary General of Hunan Tea Association and professor of Hunan Agricultural University, Zhang Shuguang, director and researcher of Hunan Tea Research Institute, Zhou Chongwang, chairman of Hunan tea industry group and President of Hunan Tea Association, honorary Association of Hunan Tea Association Bao Xiaocun, a researcher and nearly 100 representatives from tea enterprises and teahouses attended the meeting. Yuan Ruoling, Secretary of the Party group and director of the municipal agricultural and rural Bureau, presided over the forum. Huang Jianming, deputy secretary of the Party group and deputy director of the municipal agricultural and rural Bureau, and Zhou Jin, deputy county head of the Xinhua County Government, respectively introduced the development of tea industry in the city and county. Jiang Shixing, director of the Standing Committee of the people's Congress of Xinhua County, delivered a keynote oriented speech. Experts and scholars from the province and city, industry personages and relevant departments gathered together to talk about the new Turn black tea into reality and future.
Experts at the meeting carefully analyzed the history and reality of Loudi tea brand, especially Xinhua black tea, and combined with the characteristics of Loudi tea industry, gave scientific suggestions with strong pertinence. They believe that the future Loudi tea industry must find a correct positioning: highlight the main body of black tea, give consideration to famous green tea, refine characteristic black tea, and work hard on product differentiation, market localization, tea tourism integration and high-end communication, innovate marketing, improve quality and efficiency. ing on the brand strategy of Xinhua black tea + enterprise, the project of "first stabilization (stabilizing 200000 mu tea garden), second upgrading (improving comprehensive development utilization rate and quality and efficiency), three supporting (supporting and driving main body and key industrial projects), and four modernizations (base ecology, production standardization, organization collectivization, marketing branding)" project was carried out to build quality internally and build brand outside, so as to stride forward towards the big black tea city in central and southern China.
The forum stressed that efforts should be made to do a good job in the development plan of the "fourteenth five year plan", on the development goal of ecological tea garden, and strengthen the planning and construction of tea industry; efforts should be made to cultivate leading enterprises in the city's tea industry, firmly grasp the leading enterprises, cultivate a number of leading enterprises with wide radiation and strong driving force as soon as possible, develop tea intensive processing, guide and encourage enterprises to develop new products We should promote instant tea, health tea and blended tea, and strive to improve the overall efficiency of the tea industry through intensive processing; all tea enterprises should seize the historic opportunity of establishing a free trade zone in Changsha, strengthen the quality inside, establish the image outside, transform and upgrade.
The forum pointed out that Xinhua black tea, which came from the history, has foundation, deficiency, confidence and expectation. To make it bigger and stronger, we must continue to deepen the cooperation with Hunan Agricultural University and Hunan Tea Research Institute and other key scientific research institutes, give full play to their scientific and technological innovation role, and on the application and transformation of improved tea varieties breeding, standardized production, new product research and development, and quality traceability Through the combination of introducing and going out, we should cultivate a number of scientific and technological innovation talents in the tea industry, and train a number of useful and sustainable tea talents, so as to make Loudi tea enter the ranks of big brands as soon as possible.