德国钢琴进入中国,艺术化产品时代来临,“工业化”产品将何去何从?

朝阳佳艺乐器行

<p>中国钢琴的市场目前仍被工业化模式生产的品牌占据着大量份额,动辄几万架甚至十几万架的产能,标榜着所谓的“世界第一”但千万不要被这种表象所迷惑,真正的乐器大国,强国以及钢琴品质好坏决不是产量的高低所能判定的。国内众多的钢琴品牌当中,真正具有艺术性的产品少之又少,而相当多的家长对于钢琴之间品质的标准还很模糊,对于音色,音质,控性等钢琴最为重要的性能无法做出正确的判断,这也为工业化产品提供了足够的土壤。<br>&nbsp;</p><p>那么如何判断钢琴属于艺术化产品还是工业化产品呢?</p> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </section></section><h3 style="font-size: 14px; -ms-word-wrap: break-word !important; min-height: auto; box-sizing: border-box !important;" data-md5="95309"><strong>&nbsp;&nbsp;<span style="font-family: 幼圆, YouYuan, 微软雅黑, &quot;Microsoft YaHei&quot;, 黑体; -ms-word-wrap: break-word !important; box-sizing: border-box !important;">&nbsp;<span style="text-align: justify; color: rgb(0, 82, 74); -ms-word-wrap: break-word !important; box-sizing: border-box !important;">艺术化产品特性</span></span><span style="text-align: justify; color: rgb(0, 82, 74); font-family: 宋体; -ms-word-wrap: break-word !important; box-sizing: border-box !important;"></span></strong></h3></section></section></section></section></section> <p style="font-size: 16px; -ms-word-wrap: break-word !important; min-height: auto; box-sizing: border-box !important;"><span style='font-family: 幼圆, YouYuan, 微软雅黑, "Microsoft YaHei", 黑体; -ms-word-wrap: break-word !important; box-sizing: border-box !important;'>1:产品出发点完全遵循着只为制造出更为完美的音色及控性的唯一原则,所以此类产品选材必精益求精,不惜成本。生产工艺也更为复杂且能看到对工艺的苛刻甚至完美追求的一种态度。</span></p><p style="font-size: 16px; -ms-word-wrap: break-word !important; min-height: auto; box-sizing: border-box !important;"><br></p><p style="font-size: 16px; -ms-word-wrap: break-word !important; min-height: auto; box-sizing: border-box !important;"><span style='font-family: 幼圆, YouYuan, 微软雅黑, "Microsoft YaHei", 黑体; -ms-word-wrap: break-word !important; box-sizing: border-box !important;'>2:此类产品技术的核心点主要体现在音色整理技术,键盘控性调整,击弦机稳定性及灵敏性,弦码精密获得优良传导,音板选材及稳定技术,框架支撑稳定性等等。音色特点:婉约,音色饱满,具有超强的艺术表现力和音乐性,歌唱性。</span></p><p style="font-size: 16px; -ms-word-wrap: break-word !important; min-height: auto; box-sizing: border-box !important;"><span style='font-family: 幼圆, YouYuan, 微软雅黑, "Microsoft YaHei", 黑体; -ms-word-wrap: break-word !important; box-sizing: border-box !important;'><br></span></p><p style="font-size: 16px; -ms-word-wrap: break-word !important; min-height: auto; box-sizing: border-box !important;"><span style='font-family: 幼圆, YouYuan, 微软雅黑, "Microsoft YaHei", 黑体; -ms-word-wrap: break-word !important; box-sizing: border-box !important;'>3:优良的工艺的实施与技术人员的技能密不可分,他们经历了钢琴从诞生到发展的整个过程,同时也得到了百年以上的技术沉淀和传承,所以对于音乐的理解也达到了相当精准的高度。</span></p> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </section></section><h3 style="text-align: center; font-size: 14px; -ms-word-wrap: break-word !important; min-height: auto; box-sizing: border-box !important;" data-md5="95309">&nbsp;&nbsp;<span style='font-family: 幼圆, YouYuan, 微软雅黑, "Microsoft YaHei", 黑体; -ms-word-wrap: break-word !important; box-sizing: border-box !important;'>&nbsp;<span style="text-align: justify; color: rgb(0, 82, 74); -ms-word-wrap: break-word !important; box-sizing: border-box !important;"><strong>工业化产品特性&nbsp;</strong></span></span><strong>&nbsp;</strong></h3></section></section></section></section></section></section></section> <h3><h3>1:产品极为重视成本的控制,也能看到“省材料”的蛛丝马迹,反而却在市场营销,网络宣传上投入巨大,对钢琴本身最为重要的音色,音质,稳定性要求却不高。</h3><h3>2:这类品牌的售价往往从低到高型号繁多,在同一品牌的不同系列中的配置有较大雷同</h3><h3>3:由于技术所限和对于成本的控制,钢琴音色无明显变化,音量较大且发“干”“脆”具有明显的金属音。</h3></h3> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </section><p style="font-size: 16px; -ms-word-wrap: break-word !important; min-height: auto; box-sizing: border-box !important;"><br></p><h3 style="text-align: justify; font-size: 14px; -ms-word-wrap: break-word !important; min-height: auto; box-sizing: border-box !important;" data-md5="95309"><strong><span style="color: rgb(89, 89, 89); -ms-word-wrap: break-word !important; box-sizing: border-box !important;">&nbsp;&nbsp;</span><span style='font-family: 幼圆, YouYuan, 微软雅黑, "Microsoft YaHei", 黑体; -ms-word-wrap: break-word !important; box-sizing: border-box !important;'><span style="color: rgb(89, 89, 89); -ms-word-wrap: break-word !important; box-sizing: border-box !important;">&nbsp;</span><span style="color: rgb(0, 82, 74); -ms-word-wrap: break-word !important; box-sizing: border-box !important;">销售方式的不同</span></span><span style="color: rgb(89, 89, 89); -ms-word-wrap: break-word !important; box-sizing: border-box !important;">&nbsp;</span></strong></h3></section></section></section></section></section><p style="font-size: 16px; -ms-word-wrap: break-word !important; min-height: auto; box-sizing: border-box !important;"><br></p><p style="font-size: 16px; -ms-word-wrap: break-word !important; min-height: auto; box-sizing: border-box !important;"><br style="-ms-word-wrap: break-word !important; box-sizing: border-box !important;"></p></section> <p style="font-size: 16px; -ms-word-wrap: break-word !important; min-height: auto; box-sizing: border-box !important;"><span style='font-family: 幼圆, YouYuan, 微软雅黑, "Microsoft YaHei", 黑体; -ms-word-wrap: break-word !important; box-sizing: border-box !important;'><span style="text-decoration: underline; -ms-word-wrap: break-word !important; box-sizing: border-box !important;">销售人员1:</span></span></p><p style="font-size: 16px; -ms-word-wrap: break-word !important; min-height: auto; box-sizing: border-box !important;"><span style='font-family: 幼圆, YouYuan, 微软雅黑, "Microsoft YaHei", 黑体; -ms-word-wrap: break-word !important; box-sizing: border-box !important;'>1:琴锤弹性与音色变化的关系</span><br style="-ms-word-wrap: break-word !important; box-sizing: border-box !important;"></p><p style="font-size: 16px; -ms-word-wrap: break-word !important; min-height: auto; box-sizing: border-box !important;"><span style='font-family: 幼圆, YouYuan, 微软雅黑, "Microsoft YaHei", 黑体; -ms-word-wrap: break-word !important; box-sizing: border-box !important;'>2:弦枕精度与琴弦震动的关系</span></p><p style="font-size: 16px; -ms-word-wrap: break-word !important; min-height: auto; box-sizing: border-box !important;"><span style='font-family: 幼圆, YouYuan, 微软雅黑, "Microsoft YaHei", 黑体; -ms-word-wrap: break-word !important; box-sizing: border-box !important;'>3:击弦机的稳定和精密度</span></p><p style="font-size: 16px; -ms-word-wrap: break-word !important; min-height: auto; box-sizing: border-box !important;"><span style='font-family: 幼圆, YouYuan, 微软雅黑, "Microsoft YaHei", 黑体; -ms-word-wrap: break-word !important; box-sizing: border-box !important;'>4:弦码工艺和作用</span></p><p style="font-size: 16px; -ms-word-wrap: break-word !important; min-height: auto; box-sizing: border-box !important;"><span style='font-family: 幼圆, YouYuan, 微软雅黑, "Microsoft YaHei", 黑体; -ms-word-wrap: break-word !important; box-sizing: border-box !important;'>5:键盘配重与良好控性及速度的关系</span></p><p style="font-size: 16px; -ms-word-wrap: break-word !important; min-height: auto; box-sizing: border-box !important;"><span style='font-family: 幼圆, YouYuan, 微软雅黑, "Microsoft YaHei", 黑体; -ms-word-wrap: break-word !important; box-sizing: border-box !important;'>6:弦轴板与音准稳定性的关系</span></p><p style="font-size: 16px; -ms-word-wrap: break-word !important; min-height: auto; box-sizing: border-box !important;"><span style='font-family: 幼圆, YouYuan, 微软雅黑, "Microsoft YaHei", 黑体; text-decoration: underline; -ms-word-wrap: break-word !important; box-sizing: border-box !important;'>销售人员2:</span></p><p style="font-size: 16px; -ms-word-wrap: break-word !important; min-height: auto; box-sizing: border-box !important;"><span style='font-family: 幼圆, YouYuan, 微软雅黑, "Microsoft YaHei", 黑体; -ms-word-wrap: break-word !important; box-sizing: border-box !important;'>1:独资的好,合资的不好</span><br style="-ms-word-wrap: break-word !important; box-sizing: border-box !important;"></p><p style="font-size: 16px; -ms-word-wrap: break-word !important; min-height: auto; box-sizing: border-box !important;"><span style='font-family: 幼圆, YouYuan, 微软雅黑, "Microsoft YaHei", 黑体; -ms-word-wrap: break-word !important; box-sizing: border-box !important;'>2:全世界销量第一</span></p><p style="font-size: 16px; -ms-word-wrap: break-word !important; min-height: auto; box-sizing: border-box !important;"><span style='font-family: 幼圆, YouYuan, 微软雅黑, "Microsoft YaHei", 黑体; -ms-word-wrap: break-word !important; box-sizing: border-box !important;'>3:买个大品牌,将来不学了好卖</span></p><p style="font-size: 16px; -ms-word-wrap: break-word !important; min-height: auto; box-sizing: border-box !important;"><span style='font-family: 幼圆, YouYuan, 微软雅黑, "Microsoft YaHei", 黑体; -ms-word-wrap: break-word !important; box-sizing: border-box !important;'>4:你预算多少?</span></p><p style="font-size: 16px; -ms-word-wrap: break-word !important; min-height: auto; box-sizing: border-box !important;"><span style='font-family: 幼圆, YouYuan, 微软雅黑, "Microsoft YaHei", 黑体; -ms-word-wrap: break-word !important; box-sizing: border-box !important;'>5:这个品牌能用100年</span></p><p style="font-size: 16px; -ms-word-wrap: break-word !important; min-height: auto; box-sizing: border-box !important;"><br></p><p style="font-size: 16px; -ms-word-wrap: break-word !important; min-height: auto; box-sizing: border-box !important;"><span style='font-family: 幼圆, YouYuan, 微软雅黑, "Microsoft YaHei", 黑体; -ms-word-wrap: break-word !important; box-sizing: border-box !important;'></span></p><p style="font-size: 16px; -ms-word-wrap: break-word !important; min-height: auto; box-sizing: border-box !important;"><span style='font-family: 幼圆, YouYuan, 微软雅黑, "Microsoft YaHei", 黑体; font-size: 16px; -ms-word-wrap: break-word !important; box-sizing: border-box !important;'>&nbsp; 由此可见<span style="-ms-word-wrap: break-word !important; box-sizing: border-box !important;">艺术化产品对于销售人员的素养,能力要求很高,他们一定会围绕着艺术化产品的唯一属性即音色音质,键盘控性等相对专业的内容进行推荐。</span></span></p><p style="font-size: 16px; -ms-word-wrap: break-word !important; min-height: auto; box-sizing: border-box !important;"><span style='font-family: 幼圆, YouYuan, 微软雅黑, "Microsoft YaHei", 黑体; font-size: 16px; -ms-word-wrap: break-word !important; box-sizing: border-box !important;'>&nbsp;&nbsp;</span></p><p style="font-size: 16px; -ms-word-wrap: break-word !important; min-height: auto; box-sizing: border-box !important;"><span style='font-family: 幼圆, YouYuan, 微软雅黑, "Microsoft YaHei", 黑体; font-size: 16px; -ms-word-wrap: break-word !important; box-sizing: border-box !important;'>&nbsp; 而工业化产品的销售人员基本无法从音色,手感等专业角度阐述钢琴特性,往往只能介绍钢琴基本构造,惯用“世界第一,中国第一,高保值”等销售话术</span></p><p style="font-size: 16px; -ms-word-wrap: break-word !important; min-height: auto; box-sizing: border-box !important;"><br></p><p style="font-size: 16px; -ms-word-wrap: break-word !important; min-height: auto; box-sizing: border-box !important;"><span style='font-family: 幼圆, YouYuan, 微软雅黑, "Microsoft YaHei", 黑体; font-size: 16px; -ms-word-wrap: break-word !important; box-sizing: border-box !important;'>&nbsp; 所以,对于钢琴而言任何不从声音角度入手的销售方式都是在耍流氓</span></p><p style="font-size: 16px; -ms-word-wrap: break-word !important; min-height: auto; box-sizing: border-box !important;"><br></p><section style='padding: 4px; outline: rgba(0, 0, 0, 0.498039) dashed 1px; width: 472px; height: 26px; color: rgb(0, 0, 0); font-family: "Microsoft YaHei", 微软雅黑, Helvetica, "Hiragino Sans GB", "Microsoft YaHei", 微软雅黑, Arial, sans-serif; font-size: 16px; margin-top: 1px; margin-bottom: 1px; white-space: normal; -ms-word-wrap: break-word !important; min-height: 30px; max-width: 100%; box-sizing: border-box !important;' data-id="21902" data-md5="95309" data-type="lspecial02"><p style="text-align: center;"><br></p><p style="text-align: center;"><br></p><p style="font-size: 16px; -ms-word-wrap: break-word !important; min-height: auto; box-sizing: border-box !important;"><br></p><p style="text-align: justify; font-size: 14px; -ms-word-wrap: break-word !important; min-height: auto; box-sizing: border-box !important;" data-md5="95309"><span style="color: rgb(89, 89, 89); -ms-word-wrap: break-word !important; box-sizing: border-box !important;"><span style="color: rgba(19, 71, 49, 0.992157); -ms-word-wrap: break-word !important; box-sizing: border-box !important;">真正的德国钢琴品牌有哪些?</span></span></p></section></section></section></section><br style="-ms-word-wrap: break-word !important; box-sizing: border-box !important;"></section><p style="font-size: 16px; -ms-word-wrap: break-word !important; min-height: auto; box-sizing: border-box !important;"><br></p></section> <h3><font color="#010101"><p>德国国家钢琴制造协会(简称:BDK)</p><p>网址:https://www.bdk-piano.de/index.php?id=56</p></font></h3> <p align="center">&nbsp;&nbsp;&nbsp;&nbsp;</h3><h1 style="text-align: center;"><b>扫码添加微信</b></h1> <font face="微软雅黑"></font><p style="text-align: center;">批发零售店地址:光明街三段31-6 </h3><p style="text-align: center;">电话:0421-7282079</h3><p style="text-align: center;">钢琴专卖店地址:淮河路三段24A-11 </h3><p style="text-align: center;"> 电话:0421-2625267</h3>