<h3>通过本次梳理,我们要深刻理解受众是谁?其审美倾向、水准高度及主流价位接受带,及其可参考的做法。</h3> <h3>Top1:月销60000,单价129,销售额7,740,000</h3> <h3>Top2:月销30000+,单价89.9,销售额2,700,000</h3> <h3>TOP3:月销20000,单价99.9,销售额2,000,000</h3> <h3>Top4:月销8500+,单价165销售额1,402,500</h3> <h3>Top5:月销9000+,单价120,销售额1,080,000</h3> <h3>Top6:月销7500+,单价139.9,销售额1,049,250</h3> <h3>Top7:月销8000+,单价90,销售额720,000</h3> <h3>月销4801,单价120,销售额576,120</h3> <h3>TOP8:月销2857,单价199,销售额568,543</h3> <h3>Top9:月销量3814,单价99.9销售额381,400</h3> <h3>TOP10:月销2779,单价129,销售额358,491</h3> <h3>月销5000,单价69,销售额345,000</h3> <h3>TOP11:月销量3159,售价99.9,销售额315,900</h3> <h3>Top12:月销4269,单价69.9销售额298,403</h3> <h3>TOP13:月销7000,单价40,销售额280,000</h3> <h3>Top14:月销售5.5万,单价3.8,销售额209,000</h3> <h3>TOP15:月销7500,单价26,销售额195,000</h3> <h3>Top16:月销1069,单价160,销售额171,040</h3> <h3>Top17:月销6000+,单价20,销售额120,000</h3> <h3>Top18:月销量699,单价160,销售额111,840</h3> <h3>Top19:月销2816,单价35,销售额98,560</h3> <h3>TOP20:月销2324,单价30,销售额69,720</h3> <h3>Top21:月销1116,单价59,销售额65,844</h3> <h3>Top22:月销3909,单价16.8,销售额65,671</h3> <h3>Top23:月销售10000,单价5.9,销售额59,000</h3> <h3>TOP24:月销690,单价80,销售额55,200</h3> <h3>Top25:月销售521,单价88.2,销售额45,952</h3> <h3>Top26:月销1810,单价25,销售额45,250</h3> <h3>Top27:月销量748,单价58.41,销售额43,690</h3> <h3>TOP28:月销481,单价90,销售额43,290</h3> <h3>Top29:月销量416,单价89.9,销售额37,398</h3> <h3>Top30:月销1319,单价25,销售额32,975</h3> <h3>Top31:月销3029,单价10,销售额30,290</h3> <h3>TOP32:月销796,单价35,销售额27,860</h3> <h3>Top33:月销2655,单价10,销售额26,550</h3> <h3>Top34:月销892,单价29,销售额25,868</h3> <h3>Top35:销售额2114,单价9.5销售额20,083</h3> <h3>Top36:月销3295,单价4.5,销售额14,827</h3> <h3>Top37:月销量707,单价16,销售额11,312</h3> <h3>Top38:月销751,单价11.8,销售额8,861</h3> <h3>结论:目标人群:年轻女性,小仙女,价格接受带200元以下,设计要求极其精美,充分采用故宫原花式的再创作,画风工整,但具王族气派。为喜欢清宫戏,宫斗剧的小仙女准备的。入围两个男性产品是玩内容与悬疑的概念。</h3>